Doing business in the internet is very much different from the real world. It requires a lot of detailed attention especially if you’re promoting a product or a service. Sometimes, despite your hard efforts to make things work, you still commit mistakes which greatly affects the operation of your business. In this case, you need expert advice from people who have been in that same road that you’re heading.There is no harm in depending in yourself wholly, but a little outside help can also do you good. Never turn down any help that might be extended to you, instead graciously accept it. Study it afterwards, and if you think it’s a worthy suggestion of help, then perhaps you can implement it.Advertising and promotions is the life of any internet-based business. If you’re on the net, you can’t meet your prospects personally, it is your site which attracts and caters to the customers needs. And so, if you don’t have an effective advertising and promotion team, you can’t reach the targeted market. Even if you do, the customers will not stay too long on your site, and will just click that ‘back’ button on the toolbar.The first secret that you should remember is to cut out the things which are unnecessary. The size of your ad matters, you can cut it down, run it often to get much better results. Take note of the word ‘repetition’. Smaller ads are even less expensive, and if the customer repeatedly views your ad, it will leave a mark in their heads.Secret number two, don’t leave your existing customers for new ones. Your present customers are within your reach so make the most out of them, but it doesn’t mean though that you’ll not look for new ones. Keeping your existing customers will prove to be more income generating in the long run.The next important secret is to always keep in touch with your regular customers. You must be consistent is your actions, try to make a mail piece at least 8 times a year, 10 is the maximum. If you communicate with them more often, they won’t be able to forget you, and will always come back.Magazines and newspapers are great tools to advertise, a free publicity is also great. A feature article just about your business is a good way to get results, and sometimes it is even better than paid ads.Your business’ website is the lifeblood of your business, so make sure it is as interesting as possible. Make sure that it catches the attention of your customers first hand, because once they leave your site, chances are they will not find it again. The internet is a competitive market that only the dedicated ones that persevere thrives. So make sure that you’re competitive enough to stay online.Any business venture aims for financial security, and this can only be achieved through effective website advertising. There are different ways to promote your business; you can make use of copy writing, and other programs which suit your business’ needs.Coaching is not bad, in fact, it can help you and other emerging businesses to stay on the right track. Humans need one another, and you can’t do everything yourself. Welcome all possible opportunities to learn, especially from others who have had great experience already.