Advertising Your Business Is The Important Part

Advertising your business is probably the most important thing you can do to get your business rolling with customers. Many businesses overlook this important part of starting out. You have to build a good reputation as well as putting your name out as a reliable source. You have to make sure the customer trusts you. Build your trust with the consumer.Advertising is a great way to catch the consumers eye. You can create a catchy slogan that everyone will remember. The worst thing about advertising is; it is very, very time consuming. I spend about half my business time advertising. The good thing about advertising is; it’s zombie work, anyone can do it. You have to advertise or your business will never prosper like it should. I will also be telling you how I advertise, using the same methods I use.OK the key with advertising your business is, advertising to the right audience. If you are selling musical instruments, you don’t want to drag people there that were looking for car parts. You have to advertise to the most wide range of consumers. And at the same time, you want people that are interested in buying your product already.Always gear your advertisements to the material or theme you are selling. If you started advertising your business today, it should take you 1-5 months to see a steady stream of traffic coming to your online business. If you had a team of people working on it, say if you paid for it, the results would be faster. But that doesn’t guarantee you would get better results. You don’t know what that company knows about advertising and marketing. And in my opinion, if you want it done right, do it yourself yourself, don’t pay someone to advertise your business. Like I said its easy, it’s very time consuming. Advertising doesn’t happen overnight.You’ll want to advertise in as many social communities as you can. Preferably ones that don’t mind you advertising your business a little on the profile. Don’t use MySpace. Some really good social places that have become really popular are digg.com, del.icio.us.com, technorati.com, facebook.com, spurl.net, and reddit.com to name a few. Social places like this, can bring in more than a quarter of your online business. They have millions of members. Go make some friends. Tell your friends in the social community about what you do online for business. You are sure to get a lot of repeat customers. People that know you, tend to return more often than if they didn’t know you.That’s one way you could advertise. You could also write articles. Content is king and millions of articles are read everyday. Millions of online businesses advertise through writing articles everyday. Just find an article website and get to work. Write articles about your knowledge and skills in certain areas related to your business. If you are running a business, you should know a little about it and the products you sell. Think up a good subject or do some research then write an article from 200-1500 words. It’s easy, just use what you already know and write about it. If you sell electronics, write about a new electronics item and compare it to the older model; something like that. Then at the bottom of the article you put your website link information in. You are basically advertising your knowledge to attract people to your business. If you sound like you know what your talking about in your articles, people will be more apt to visit the link to your website. Try and make your articles interesting and original so they keep reading.I use EzineArticles.com, searchwarp.com, ideamarketers.com, & goarticles.com, and yes, I have told you about these sites before. They are really effective and I would say about half of my targeted audience comes from writing my articles. You can also get paid to write articles for other companies. But that’s another story and I will write about that some time soon.Join some forums and newsgroups related to your business material. Forums and newsgroups are a great place to meet people related to the content your business involves. Newsgroups and forums will have people with the same interests as you. It’s a social marketplace where people make posts and others reply to them. For instance, someone may have a question about where to get some headers for their car. You could reply to them by pointing them to your automotive website. Offer sales throughout the newsgroup or forum once and a while. People will most likely buy from you, because they have read your posts before, and they have got to know you through time. People tend more to buy from you if they know you, it’s a trust issue. And not trusting someone online is very common. You don’t know who you are dealing with sometimes. Making some friends throughout forums and newsgroups is a great way to build some trust. So if your business had to do with auto parts or cars, you would sign up for auto related newsgroups and forums. Remember to hit that target audience.Use those signatures. Throughout forums or just about anywhere online, there is a place to put a signature. I signature is free space that the forum or social community will give you. You can put your name here. But I always utilize this space to advertise. That’s right throw your website or business information into the forum signature. Every time you post something, try and give your experienced opinion on the matter. If you succeed to show your expertise in certain areas, people will understand that you know what you are talking about and trust your word a little more. Then when they see your signature is related to the subject matter you are talking about, they would be more likely to click the link to your business.Remember when you advertise, you only want to drag in your key audience. Your key audience is important because they are the customers who were already looking for your content. So they are already interested in buying something. You’ll notice I keep talking about advertising and trust. That’s because they go hand and hand. Even if the customer doesn’t know you, advertising can actually help someone trust you more. especially if you have shown them that you know what you are talking about.There are tons of ways to advertise or market your business. These are a few of the main ways I advertise. Give them a try. Your website or online business will thrive the more you advertise it.